The content of the creative template is collected to support ‘sense of place’ values.

Content generation has two aspects: information gathering and creative synthesis. Information is gathered from the cultural, material and environmental heritage literature. These materials are supplemented with the compilation of a strong visual record (photographic, cartographic) and with a care to consult the relevant history of earlier urban development and masterplanning.


An essential and foundational component of the place-making web of stories belongs to Aboriginal communities and delegated representatives. The protocols of story-sharing form an important part of the content; respect for these takes stories off the page and embeds their values in human behavior.

Every project and situation is different. Urban renewal projects designed to represent whole-of-community values can draw down storylines from the region and beyond; equally, site-specific associations are often generative, and significant in linking the place to other parts of the city and region. Creative synthesis is the process of sifting the materials for their information about how the place came into being, and what underpins its resilience and potential for future renewal. The overarching themes that emerge characteristically identify sense of place values that all communities and stakeholders can embrace.

Wherever possible, these materials are tested for their relevance through oral and written community histories. Ephemeral histories (traditional events) are also important.